Tips & Tricks

• Test, test and test again... on multiple devices! QR Codes have a 30% fail rate!
• Print the code a minimum 1" x 1".
• Be aware of the end user, you wouldn't want to send a QR code-filled brochure to someone you know wouldn't use it.
• In some instances you may have to explain how to use a QR code.
• QR codes can make a bold statement with minimal text.
• Be aware of how the content shows on phones, sometimes websites are hard to read.
• Be creative! The more creative, the more innovative and memorable!
• Make sure you are adding value, don't use QR codes just to use QR codes.